Apple's dominance in the US smartphone market has been maintained for many years. However, according to the latest report from CIRP (Consumer Intelligence Research Partners), this situation has changed.
During a 12-month period, up to March 2024, Samsung "surpassed" Apple and became the "best-selling" smartphone brand in the US market. The competition between these two technology "giants" is very fierce, but in the end, Samsung has the upper hand with 38% of the smartphone market share right in Apple's "home turf".
Meanwhile, iPhone only gained 33% market share. This isn't necessarily a bad result, but the number is much lower than estimates from other research firms over the years. For example, last month, a report by Counterpoint Research ranked Apple ahead of Samsung in US smartphone sales in the first quarter of 2024, and that has been the case in previous quarters as well. Currently, this result is no longer accurate because there is no specific sales data from smartphone manufacturers.
Smartphone market share in the US.
Although Samsung has surpassed Apple in overall market share, the "Apple House" still retains its advantage in sales of "flagship" lines such as iPhone 15 and iPhone 14. These iPhone lines account for over 64% of total smartphone sales of the country. Apple in the US during the period from April 2023 - March 2024.
Meanwhile, Samsung's high-end smartphone models such as Galaxy S23, Galaxy S24, Galaxy Z Fold and Galaxy Z Flip only accounted for 42% of the company's total sales in this region during the same period.
Samsung's mid-range and low-cost smartphones are very popular in the US, which makes Samsung's profits somewhat lower than Apple's. However, profit is not everything. Large sales could increase Samsung's brand awareness over the long term in an important market like the US.
For example, with a 13% market share, Motorola does not hold a high position in the list of smartphone vendors in the US. However, the company still "beat" Google quite easily and showed future prospects. Like Samsung, Motorola is also a brand that thrives on selling mid-range smartphones with many interesting features at competitive prices... Occasionally, its flagship products also gain recognition. warm.
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