Samsung prepares for the smartphone never seen before in history.

Samsung is reportedly working on a new artificial intelligence (AI) smartphone that could be significantly different from its current offerings. 

The development was revealed by TM Roh, President and Head of Mobile Experience (MX) Business at Samsung Electronics, in an interview with the Australian Financial Review. According to Roh, Samsung is investing heavily in research and development of these AI smartphones, although it is unclear whether they will form part of a new product line or replace current high-end models.

Samsung wants to create the most different smartphone genre possible.

Roh also emphasized that a significant portion of Samsung MX’s R&D efforts are dedicated to creating these new AI-powered devices. He did not elaborate, however, on what those differences might include. It’s likely to involve new design elements, screen sizes, advanced sensors, or the addition of dedicated neural processing units (NPUs).

Earlier this month, Samsung launched the Galaxy Z Fold6 and Galaxy Z Flip6 globally. Along with hardware upgrades and a new hinge mechanism, they also feature new AI features in the Galaxy AI software suite. For example, the Galaxy Z Fold6 includes a “Sketch to Image” feature that lets you use the S Pen to turn rough sketches into realistic artwork with the help of AI. Additionally, both devices now have “Note Assist” that can record, transcribe, and provide summaries.

AI is the foundation for the company to create this product.

The clamshell-style Galaxy Z Flip6 also features a new ProVisual Engine for the camera, which relies on AI to detect objects, analyze lighting conditions, and isolate facial features to enhance image quality. AI capabilities are also used to optimize images even at 10x zoom to improve the overall quality of captured subjects.

While Samsung has yet to reveal details about its upcoming AI smartphone, the emphasis on AI integration in its recent devices shows that the company is strongly focused on leveraging AI to enhance the user experience.

Whether these new Samsung AI smartphones will bring groundbreaking features or mark a significant change in the design and functionality of Samsung smartphones remains to be seen.