Recent reports show that iPhone has shown more signs of sales recovery in China.
While the iPhone 16 series hasn't launched yet, the latest research from investment firm JP Morgan shows that iPhone sales are continuing to grow in China, thanks in part to a recovering smartphone market in the past year. area.
Over the past few months, JP Morgan has predicted that Apple's problems in China are growing but that the company will recover. After the Developers Conference - WWDC 2024, JP Morgan expects a strong upgrade cycle for the iPhone 16 series because Apple Intelligence is about to launch.
Now, reports say, iPhone sales in China have started to improve. According to the latest data in May 2024, iPhone sales are increasing - up 44% compared to April 2024, up 40% compared to May 2023.
However, this increase is still less than before. At this stage in previous years, according to JP Morgan, iPhone sales would grow by about 55%.
On the other hand, the China Academy of Information and Communications Technology (CAICT - China Academy of Information and Communications Technology) said that the total number of smartphones sold in this country increased by 26% in May 2024 compared to compared to the previous month and 16% compared to the previous year.
Since the beginning of the year, Apple's iPhone sales have increased 17%. However, this number is still lower than 20% in the previous period.
According to Counterpoint's previous research on iPhone sales in China, the iPhone 15 peaked higher than its predecessor.
Although Apple is still facing problems in China, the company is showing signs of recovery. And all analysts expect the iPhone 16 Series to get a sales boost from Apple Intelligence.