MC Hoang Oanh, model Lan Khue and the 'muses' of designer Cuong Dam wear unique structural designs, showing off their curves.
Designer Cuong Dam invited 7 muses to accompany him in the campaign to launch his new collection The Signals. According to him, each character in the photo series has their own beauty, personality and style.
Lan Khue shows off her curves in a goddess-inspired dress. The outfit uses knitted and mesh materials that hug the body.
The beauty also accentuates her long legs through an asymmetrical short skirt design.
Hoang Oanh wears a sheer see-through shirt. Through the outfit, the designer conveys the message of not defining the wearer in a rigid mold.
Cuong Dam continues to use metal details as accents on a white dress with a structured thickness.
Luong Thuy Linh exudes the modern style of Gen Z through a form-fitting suit.
The outfit has sharp cuts on the outside, and a soft, see-through high-neck shirt inside, symbolizing the feminine beauty that is always hidden inside strong women.
Cuong Dam invited Miss Thu Hoai to participate in the campaign, to show the image of a woman through many ups and downs. The outfit she wears is made of soft material with pleats along the body.
As a businesswoman and a mother of three who has experienced a breakup, Thu Hoai wants to bring an image of bravery and strength through 'fully covered' but still seductive outfits.
Lieu Ha Trinh shows off her figure in a long pleated dress with an asymmetrical long skirt.
Originally pursuing gentleness, beauty blogger Trinh Pham transformed herself into an elegant, mature style after giving birth.
The Signals campaign also features Celine Nha Nguyen - a businesswoman, lawyer, and the first Vietnamese woman to climb Mount Everest. She shows her confidence through her red outfit.
Cuong Dam was born in 1990 in Hanoi, graduated from the University of Architecture and the London College for Design and Fashion. He attracted attention when he performed shows such as Inflowing, Rendezvous, Warriors in Yoshiwara, Fusion, Inflow. His designs have a strong architectural style through the way they are shaped, aiming for a luxurious style, and can be worn in many situations. Many famous people love and choose his clothes, including Ho Ngoc Ha, Toc Tien, Miss Luong Thuy Linh, Ky Duyen, Runner-up Kim Duyen, Le Thao Nhi, model Minh Trieu.