HMD Global's arrival to bring Nokia back has been praised by the whole world, but we may soon say goodbye to Nokia for the second time.
HMD Global is aiming to create a device using their original brand as soon as this month. In the latest announcement, the company said it will bring "the year of Human Mobile Devices", focusing on smartphones and new partnerships.
The company's announcement confirms the move towards new beginnings, with Nokia being discontinued after seven years of being operated by HMD Global.
A new post from HMD's global CMO, Lars Silberbauer, via LinkedIn announced the company's latest focus will be adjusting its business towards creating a "HMD brand product line." new. The company will bring its first smartphone product to Mobile World Congress 2024 taking place at the end of February, and that is the time to predict HMD's farewell to the famous Nokia brand.
Instead of being a licensed company to use the Nokia brand and technology for smartphones, HMD wants to bring "the year of Human Mobile Devices" as mentioned in its press release. This newfound focus will bring HMD's original devices, along with various partnerships the company will offer and promote the new brand.
As Human Mobile Devices (HMD), the company assumed a more active role in technology development and consumer market availability, with Nokia taking a backseat to all of this. HMD doesn't necessarily want to ditch Nokia again but is focused on establishing its brand with its latest website launch and social media presence replacing the previous Nokia name.
Based on the promises, HMD Global is expected to launch a new smartphone series in a grand manner at MWC 2024, where the company will launch other smartphone and technology products under the HMD brand. However, the company will still ensure software update support policies as well as warranty for current Nokia products according to the original policy.
It is known that HMD Global acquired the Nokia smartphone business from Microsoft in 2017, 3 years after Microsoft acquired the Nokia Mobile division to create Microsoft Mobile. Nokia phones created by HMD first appeared on stage at MWC 2017 and made many people excited about the company's focus on Android smartphones.
Many Android smartphones have been launched from Nokia since 2017, with the most focused product being the flagship Nokia 8 equipped with Snapdragon 835 chip, 6 GB RAM and 128 GB internal memory. In 2023, Nokia launched many other important models, including the Nokia XR21 with IP69K certification that surpasses the famous IP68 standard.
Unlike Nokia's popularity in the early 2000s as a leading smartphone company developing operating systems and iconic designs, Nokia under the leadership of HMD faces competition. big in the market. This forces HMD to stop promoting the smartphone brand and switch to its own brands.