In addition, Apple will also enjoy a portion of profits when users sign up for AI service packages from partners such as OpenAI, Google or Anthropic.
According to Bloomberg reporter Mark Gurman, Apple is planning to turn some artificial intelligence (AI) features into paid services, similar to the iCloud + package.
Mark Gurman said that while Apple Intelligence will be free at launch, Apple's long-term goal is to roll out an "Apple Intelligence+" service with additional features, requiring users to pay a monthly fee to access.
Mark Gurman argues that turning AI features into a separate service revenue stream would help Apple offset the slow pace of hardware upgrades and reduce its reliance on hardware improvements to drive its business joint.
Besides, Apple is also expected to receive a portion of revenue every time users sign up for features provided by its AI partners, such as OpenAI's ChatGPT. Mark Gurman predicts Apple will sign deals with Google and Anthropic to provide their AI services through its devices. Google's service could be announced when Apple Intelligence launches next fall as part of iOS 18, iPadOS 18, and macOS Sequoia.
Previously, when launching Galaxy AI on Galaxy S24 earlier this year, Samsung also said that some features may only be free until the end of 2025. Explaining this decision, in an interview with the press, Mr. YJ Kim, head of the AI team at Samsung MX, shared that developing and upgrading AI models requires a large investment, in addition to operating costs related to servers and solutions. cloud based. "Our goal is to offer the best value and service to Galaxy users, and the process of processing AI tasks requires a huge cost," he said.
Expressing similar views, Mr. TM Roh, head of Samsung's mobile division, also said that charging for AI services may become an option as these services become more advanced and expensive. to operate.