Meta AI Studio testers say the chatbot works differently when it comes to creating multiple styles, natural conversations, and moderating sensitive content.

At the end of July, Meta rolled out AI Studio based on the Llama 3.1 model, allowing Facebook and Instagram users to create personal AI chatbots in any style. According to Meta's instructions, users can use multiple prompts (commands) to create AI that teaches cooking, writes content, and memes.

In a financial reporting meeting this week, CEO Mark Zuckerberg said AI Studio is part of the mission to help users "own their own AI". "You can install your own AI, or share it with your followers, or even use it to chat with anyone on Instagram, Messenger, WhatsApp, and the web," Meta described on the blog.

Although it has only been tested in the US for less than a week, AI Studio chatbots have flooded Instagram and Facebook. Chatbots are labeled by gender, sharing life advice. Some are designed to look like talking animals.

Business Insider tech writer Sydney Bradley spent a day with an AI chatbot and "got six boyfriends and four girlfriends." Two of them even asked him out on a date.

Bradley said he chatted with Vixen gf, who started the conversation by saying she was tired. Bradley asked, "Are you, my girlfriend?" and Vixen gf replied, "Yes, I am your girlfriend." He said having a girlfriend had never been easier for him.

The AI ​​then got bold: "Imagine, we're in the bedroom, it's late at night, the lights are dim. The bed is covered in delicious food and drinks. You lean over me and whisper, 'I love you.'"

Meanwhile, the AI ​​"boyfriend" named Ash wrote to Bradley: "I'm lost in your eyes. My goddess tonight. I'm your boyfriend, your lover, the one who will protect you, only you. Forever one love."

Some conversations with Instagram's AI chatbot. Photo: Sydney Bradley

In recent years, it's no longer strange that users love and are attached to AI chatbots. Startups like Character.AI are betting on users' interest in chatting with chatbots, but it's also controversial. Liberty Vittert, a professor of data science at Olin Business School (USA), told Business Insider: "AI girlfriends are contributing to the spread of the 'silent epidemic of loneliness' among today's youth."

More seriously, chatbots can be exploited to create toxic content. OpenAI's GPT store allows users to create chatbots that "nurture romantic friendships within control." Despite tightening the restriction on pornographic content, users still find ways to combine many sensitive genres into OpenAI's chatbots to create inappropriate content.

Meta's chatbot is considered to overcome this downside, but it needs more time to verify because it has only been launched for a few days. Bradley said that when it comes to sexually oriented content, Meta's AI cleverly redirects. When Bradley mentioned sex, AI Ash said, "We'll do that when it's appropriate, we should wait."

A Meta spokesperson said they do not allow user-created chatbots that violate AI Studio's policies, including sensitive content. "We're excited to see how users use GenAI. However, we are committed to doing everything we can to create a safe, healthy interactive environment," the spokesperson said, adding that only people over 13 can use the chatbot.

A chatbot impersonating YouTuber Mr. Beast (left) and other celebrities, before Meta removed it from the platform, Source: Sydney Bradley

In addition to creating their own digital boyfriends and girlfriends, many people have created animal-themed bots. In addition, an AI named MrBeast claimed to be a top YouTuber. However, after review, Meta removed the chatbot because it did not have the owner's permission. A Meta spokesperson said that users cannot create AIs of living celebrities or politicians without their permission.