According to experts, the iPhone 17 series will make design a highlight, overshadowing the shortcomings of software, especially AI.
Instead of improving its AI models, Apple will make a questionable change to the iPhone 17 series.
Apple Intelligence is deployed too hastily.
The company's AI feature set, called Apple Intelligence, is advertised with great fanfare but the actual operations are too few and too slow.
Apple Intelligence has been much slower than its competitors. Even Chinese startup DeepSeek has surpassed Apple despite having much fewer resources.
According to the report, the "Apple House" only started working on Apple Intelligence in early 2023, right when the "AI fever" was changing the technology landscape. The platform certainly won't be ready when it's applied to the iPhone 16 series, and so far, features are still being provided in small doses.
According to experts, the most ideal thing is for Apple to spend this year improving its AI platform. However, many sources say that the company is only focusing on changing the appearance of the new iPhone line.
iPhone 17 Series will change design.
According to the report, Apple has decided to remove the square camera cluster after many years of maintaining it. 3/4 of iPhone 17 models will have a horizontal camera bar on the back. And to prove they weren't inspired by Google; Apple will likely make the camera bar on the iPhone 17 Pro taller and keep the same camera arrangement.
The iPhone 17's horizontal camera array would be an admission that the company has started looking to "rival" brands for ideas. After all, there are plenty of ways to attach a camera to a phone.
What many experts find odd about the iPhone 17 Pro's design is that the layout doesn't make sense. For years, Apple fans have been asking the company to improve the design of the iPhone. Instead of innovating, the company has done a poor job of copying the Pixel's design.
For a company known for its design prowess, this is a worrying change, especially given the rumors that the company is falling behind in software.