TIPA is a photographic technology press association founded in 1991.
The Technical Image Press Association (TIPA) has just announced the owners of 40 award categories at the TIPA World Awards 2023. Overcoming many bright competitors, Sony was honored to be named in 4 categories. Major award entries in the best camera and lens products group.
TIPA is a photographic technology press association founded in 1991, with the companionship of editors and representatives of photography magazines and online publications from North America, Europe, and Asia. and Australia. At each TIPA World Awards, members of the association will meet and discuss directly together to select the best equipment of the year. Through award-winning devices, users can not only easily see the future trends of the photography market but also get accurate suggestions when wanting to own devices. This year, at the Annual Congress held in Barcelona, Spain, TIPA members and representatives from Press Club Camera Magazine (Japan) voted and announced 40 different product categories for TIPA World Awards 2023.
Overcoming many bright competitors, Sony won with 4 categories including:
- The Best Professional Full Frame Camera award goes to Sony Alpha 7R V.
- The award for Best Standard Prime Lens goes to the Sony FE 50mm F1.4 GM.
- The award for Best Standard Zoom Lens goes to the Sony FE 20-70mm F4 G.
- The award for Best Professional Content Creation Camera goes to Sony ZV-E1.
The above four awards once again affirm Sony's leading position in camera and lens technology, evidenced by the serious investment in all products by Sony when Sony Alpha 7R V - the first Alpha camera series equipped with a specialized AI processor to process significant amounts of data, allowing for more accurate subject recognition and recognition of a wider range of subjects, including vehicles and insects. Next, with the Sony FE 50mm F1.4 GM, possessing the latest lens technology that delivers excellent resolution and bokeh effects, this compact lens from Sony has good autofocus features, the ability to Smooth operation, thereby becoming a standard prime lens with a large aperture, conquering the Jury at the TIPA World Awards 2023.
Meanwhile, the Sony FE 20-70mm F4 G, a lens line that redefines the standard zoom category with an ultra-wide-angle focal range from 20mm to 70mm, stands out with top-notch autofocus performance for stills and movies. And the Sony ZV-E1 - the smallest full frame camera integrated with IBIS, is made for vlogging thanks to its compactness, and its smart automatic modes are what makes the difference. Sony ZV-E1 is unique in the market when it can help make the video production process simpler, especially for vloggers who often have to record alone.
It can be said that Sony's investment in its product lines not only comes from upgrading new technologies and new trends, but also analyzing and evaluating to launch new camera and lens lines. Glasses suit the diverse needs of users, from professional, semi-professional or amateur. Investment seriousness is the key to helping Sony win big at TIPA World Awards 2023.