A new report says Apple could double the storage capacity of the iPhone 16 Pro without increasing the product price.
If the information is accurate, Apple will offer both iPhone 16 Pro models with a starting storage capacity of 256 GB but still maintain the starting price of 999 USD (25.26 million VND). This was shared by user X LeaksApplePro and also posted by Naver user yeux1122, although it appears to come from a different source. That suggests Apple is looking at this change to boost sales in the US and China, while other markets could see prices increase due to exchange rates.
Only the iPhone 15 Pro Max currently has 256GB of starting storage. During the iPhone 15 rumor cycle, reports said Apple was raising prices for the Pro models, but the company removed the 128GB option for the high-end model and introduced a starting price of $1,299 (32.85 USD). million dong). After that, Apple did not change the price but started offering a more expensive price of 100 USD (2.53 million VND) for each level of internal memory.
If Apple does the same with the iPhone 16 Pro and gives it a basic configuration with 256 GB of internal memory, the company can apply a starting price of 1,099 USD (27.8 million VND). However, since $999 is the new "sweet spot" for high-end phones, Apple will likely charge the same price as the iPhone 15 Pro, despite doubling the internal memory.
Most likely, this will be accomplished by offering bundles with service providers or renewal old revenue plans. To recall, it's been a few years since Apple started charging a little extra for unlocked iPhone models.
Apple sells them at a starting price of 799 USD, but if users do not use carrier agreement packages, the sales price will be 829 USD.
Additionally, other reports believe that Apple may double the maximum storage capacity of the iPhone 16 Pro series, so the storage capacity levels that could come to the iPhone 16 Pro series include 256 GB, 512 GB, 1 TB and 2 TB.