For fashionistas, the brand logos of Dior, Gucci, Louis Vuitton... are quite familiar, but not everyone knows the name and unique history of each pattern.
Driven by the brand logo printing craze, many luxury brands have "dug up" their most famous works in history and turned them into new prints. However, in addition to the famous Louis Vuitton Monogram pattern that is used as a common name for the monogram patterns printed with the brand logo, not everyone knows how to call the prints of Dior, Gucci, Celine... In fact, each fashion house has its own Monogram pattern with a unique history.
1. Louis Vuitton - Monogram
When it comes to Monogram, we cannot help but mention the brown and gold monogram geometric pattern created by Georges Vuitton, the second-generation heir of Louis Vuitton in 1896. The LV Monogram is based on the initials of the brand's founder - Louis Vuitton - combined with the concept of "Japanese crest" popular among the European upper class in the late Victorian period. The overlapping LV letters, diamonds, flowers and four-leaf clover borders are combined to create an unforgettable brand identity design. Over time, Monogram has become a classic pattern that fashion lovers know. This name is so popular that many people also call the prints of other brands Monogram.
2. Dior - Oblique.
Created by Marc Bohan, who headed Dior from 1961 to 1989, the Dior Oblique pattern, originally called Diorissimo, was created in 1967 and first appeared on the brand's handbags two years later.
The Diorissimo jacquard canvas was used for the brand's luggage and the interiors of its stores. In 1999, John Galliano, then creative director of Christian Dior, breathed new life into it. The Saddle Bag debuted on the spring/summer 2000 runway and quickly became popular thanks to celebrities such as Sarah Jessica Parker and Paris Hilton. It also brought the Diorissimo jacquard, which had been created more than 30 years earlier, back into the public eye.
In 2018, Maria Grazia Chiuri transformed the brand's historic Diorissimo motif into the "Oblique" with a more defined outline. With a thinner font and a more emphasis on the "D", the Diorissimo jacquard canvas, which was produced in a family workshop in the South of France nearly 50 years ago, was reborn as the "Oblique". It then became an essential element of many It Bags designed by Maria Grazia Chiuri. To this day, Dior continues to use the Oblique motif on a variety of handbags, clothing, accessories, etc.
3. Gucci - GG Supreme.
The Gucci GG Supreme canvas, created by the brand's founder Guccio Gucci, was inspired by the luxury suitcases that Mr. Gucci saw when he lived in Paris and London. However, due to the Great Depression from the late 1920s to the pre-World War II period, there was a shortage of raw leather. The GG Supreme canvas was originally made of cotton and linen with a diamond pattern that was popular in the 1930s. It was not until the 1960s that it truly became a signature design of Gucci.
After Alessandro Michele took over Gucci, the designer also expanded the GG Supreme canvas from the brand's classic handbags to new designs. From the Ophidia, Dionysus, Sylvie to the 1955 Horsebit bag, traces of the GG Supreme canvas can be seen.
4. Goyard - Chevron.
Unlike most designers, Goyard does not use its initials to structure its motifs. Instead, the interlocking Y of Goyardine (the brand’s signature coated fabric) is the central letter of the name, and the overlapping dots are a symbol of the Goyard family’s history as woodworkers.
In addition, the logo, hidden within the chevron pattern, has become an iconic part of the brand’s designs, instantly recognisable as a symbol of exclusivity and a very unique, very refined high-end beauty. Goyard is not only one of the oldest leather goods brands in the world, it also holds a role as a French heritage, for connoisseurs.