The urban SUV model is aimed at female customers by the French car company, serving the daily travel needs, with a fashionable design and many amenities.
The new Peugeot 2008 version was launched by the company in February, with a number of upgrades compared to the previous version, aiming to attract female users. Similar to the Peugeot 408, the 2008 uses the latest logo of the French car company.
The front of the car is highlighted by the new design of the radiator grille. The headlights are inspired by the unique image of three lion claws - a typical mark in Peugeot's design DNA. Mr. Jerome Micheron - Peugeot Global Product Director said: "The new Peugeot 2008 represents a comprehensive upgrade with a bold SUV design, inheriting the technological identity and the characteristic 'lion' lines, promising to continue to maintain its position in the segment".
Peugeot Vietnam representative also said that the new car model is highly appreciated by female customers thanks to its modern, sharp design, compact style and suitability for daily use.
The highlight of the new Peugeot 2008 is the newly designed rims on the two versions, inspired by the architecture of major cities around the world. The Premium version uses 17-inch Karakoy rims, inspired by classic buildings in Istanbul (Turkey). The GT version uses 18-inch Evisa rims, inspired by the famous wooden awnings in France. The Peugeot rim cover is placed in the center, similar to the design on the new generation 408. To increase convenience, the new Peugeot 2008 adds tire pressure warning features and an electric trunk opening/closing.
The cockpit of the new model retains the technological style of the Peugeot i-Cockpit design language. The 10-inch central screen is larger than the previous generation, integrating wireless Apple CarPlay and Android Auto connectivity. The company added air vents for the rear seats, with armrests and middle seat headrests. The car has four USB ports (3 Type-C and 1 Type-A). In the highest-end GT version, the Peugeot 2008 has additional features such as: panoramic sunroof, leather seats with Alcantara, front seat heating, driver's seat massage, 8-color interior lighting, and 15W wireless charging.
"The upgrades on Peugeot 2008 aim to bring comfort to all passengers, demonstrating our understanding of users, while affirming our commitment to perfecting the product", shared a representative of Thaco Auto, Peugeot's distributor in Vietnam.
The car uses a 1.2 Turbo Puretech engine with a capacity of 133 horsepower, which is balanced between performance and fuel economy. According to Peugeot, this is the engine that has won the "International Engine of the Year" award for 4 consecutive years.
To support drivers in urban areas, the Peugeot 2008 has front and rear cameras, simulating 360-degree images. Other safety features include lane keeping assist, blind spot warning, active safety braking, driver attention reminder, speed sign recognition, cruise control, speed limit... A Peugeot Vietnam representative said that driver assistance technologies are also a factor that many female customers appreciate, helping them feel more confident when moving in the city.
To conquer women, Peugeot's new car model has two new colors: Selenium Gray and Okenite White. The car is sold in two versions, Premium and GT, priced at VND829 million and VND899 million respectively (including VAT). On this occasion, Thaco Auto offers incentives to customers who pre-order the Peugeot 2008, with a 1-year free maintenance voucher worth VND11 million.
In addition, the company applies an additional incentive of VND10 million for loyal customers; female customers buying Peugeot cars for the first time at Thaco Auto; businesses; relatives (parents, spouses, biological children) who own cars of brands distributed by Thaco Auto; partners of Thaco Auto; officers and employees of Thaco Auto; investors of Thaco Auto dealerships; owners of distributors by Dai Quang Minh and VIP customers of partner banks.
In Vietnam, Peugeot car owners enjoy many after-sales privileges, including a 5-year unlimited mileage warranty policy (including a 2-year warranty from Thaco Auto), mobile maintenance and repair services (Mobile Service) in areas far from the center, and a vehicle support policy (Mobility Service) during the warranty and maintenance process...